Chopova Lowena: Where Folklore Meets Fierce Fashion
In the realm of contemporary fashion, Chopova Lowena emerges as a trailblazing label that challenges convention. Founded by Emma Chopova and Laura Lowena, this London-based duo has crafted a brand that seamlessly fuses heritage, fantasy, and rebellion into a singular, unmistakable identity. Their creations are instantly recognizable – boldly layered, visually striking, and unapologetically expressive.
A fusion of cultures and eras
Emma Chopova infuses the brand with her Bulgarian-American heritage, while Laura Lowena contributes a distinctly British sensibility. Together, they craft collections that draw inspiration from Bulgarian folk costumes, vintage sportswear, and the raw energy of punk subculture. Their signature aesthetic – pleated skirts fastened with carabiners, oversized silhouettes, and an eclectic mix of prints – has captured the attention of fashion editors and daring dressers alike.
Spring/Summer 2025: a celebration of character
For Spring/Summer 2025, Chopova Lowena unveiled “Chukaboo” – a whimsical homage to Western icons, Victorian performers, and contemporary athletes. Picture ruffled bloomers, corseted tops, and glittering leotards, all styled with theatrical exuberance. The runway was a kaleidoscope of eras and influences, nodding to figures like Calamity Jane and Simone Biles, and even featuring Victorian spoon pouches reimagined as eccentric handbags brimming with mayonnaise.
A standout moment came with their collaboration with ASICS, where classic sneakers were transformed into surreal hybrids adorned with spurs, studs, and fantastical embellishments. The result was a joyful, chaotic celebration of fashion as both costume and armour – bold, irreverent, and entirely unforgettable.
Fall/Winter 2025: flight, freedom, and fantasy
For Fall/Winter 2025, Chopova Lowena drew inspiration from the daring spirit of female aviators and the electric energy of rave culture, crafting a collection that felt simultaneously nostalgic and futuristic. Titled “Kiss My Butterfly,” the line featured aviator jackets with exaggerated proportions, faux fur trims, and butterfly motifs intricately woven into everything from beaded accessories to crocheted embellishments.
The message was clear: fashion is flight – an escape, a transformation, a declaration. With cheeky slogans like “Don’t talk to me, I’m flying right now,” the collection embodied a fierce sense of independence and unapologetic self-expression.
More than just clothes
What sets Chopova Lowena apart is their remarkable ability to tell stories through fashion. Their runway shows often feature friends, family members, and even children, creating an atmosphere of intimacy, community, and authenticity. Beyond garments, the duo has expanded their creative universe into fragrance – infused with traditional Bulgarian herbs and flowers – and even crafted handmade dolls modelled after themselves. In doing so, they blur the lines between fashion, folklore, and art, building a world that feels both deeply personal and wildly imaginative.
Sustainability and craft at the core
At the heart of Chopova Lowena’s practice lies a steadfast commitment to sustainability and craftsmanship. The designers frequently work with deadstock fabrics, recycled materials, and traditional handmade techniques, ensuring that each piece is not only visually compelling but also ethically grounded. Their iconic pleated skirts, for instance, are often constructed from vintage Bulgarian textiles, breathing new life into forgotten fabrics. This thoughtful approach reflects their belief that fashion should be both culturally resonant and environmentally responsible – setting a powerful precedent for the industry.
To sum up: rewriting fashion
Chopova Lowena isn’t just designing clothes – they’re building a universe. One where tradition collides with rebellion, where every outfit tells a story, and where fashion becomes a vehicle for identity, transformation, and expression. Whether you’re drawn to their theatrical silhouettes or their cultural depth, one thing is certain: Chopova Lowena is not just participating in fashion – they’re rewriting its rules.
